![]() They can be paused and then continued later when time permits. Hozefa Binderwala pointed out that "Games like Candy Crush and Fruit Ninja require simple eye hand coordination and have a very easy learning curve, so they don't tax a person in terms of having to commit long hours to complete a level. ![]() Hinduja Hospital & Medical Research Centre to understand the impetus behind the crazy addiction.ĭr. Kersi Chavda, Consultant Psychiatrist at P.D. Hozefa Binderwala, Consultant Psychiatrist at Global Hospitals and Dr. I got in touch with two psychiatrists, Dr. ![]() So what is it about this game of coloured candies that makes it so addictive? Technology blog Gamasutra calls it ' fun pain' where the so-called reward mechanisms ' defeat a consumer's ability to make informed choices about the costs and value of these products.' All told, half a billion people have downloaded the free app, and King Digital Entertainment, the company behind the phenomenon, reportedly netted $568m in 2012." "I uninstalled it, I was going crazy", and "I was sleeping with my phone near my pillow," are some of the things they said.Īccording to The Guardian, 'Candy Crush is played by 93 million people every day, and it accrues an estimated $800,000 daily through players purchasing new lives and boosters that help them to conquer new levels. I also met a lot of people who now have switched to watching movies on their phones. So I asked a few ladies and their replies puzzled me more, "It's mindless fun", "It sharpens your concentration", "The tiny stars or sudden bonus points make me happy", " I wanted to check what the fad is all about and ended up getting addicted". I thought that some of the reasons why people play are to kill boredom, stay occupied (their loved ones are not 'available' on text or call all the time, so filling that void is necessary), remove their frustrations, or even to look cool.īut is it really healthy to be addicted to a game that is never-ending? What hope does it give, and what is the gratification one gets? I wonder. A closer look made me realise that they were playing a game that involved lining up confectionary in a row! This looked scarier than people waiting for ‘their crops to grow," which was the case when people were hooked on to Farmville (oh, I miss my sheep). Ruthlessly sliding fingers moved across the screen as though they were slicing throats in a battlefield. Glued to overly bright screens, they stopped moving, they didn't talk, their faces looked as tense as if they were writing out IPS exams, and their fingers seemed to be the only active parts of their bodies. Suddenly, the chirpy women started to look like zombies. ![]() And suddenly, I saw all this chatter vanish away into thin air. These have become part and parcel of my daily journey by local train. I blatantly enjoy people's conversations (monster mother-in-law updates), naughty jokes (why did you sleep last night? *laugh erupts*), irrational fights (why are you fighting with me so early in the morning, guess you charged yourself instead of your phone) et al. Commuting to work from 'far far away' makes me aware of a lot of human behaviours, moods and preferences.
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